About

I believe that good design should be almost invisible. Good design is in the details. Good design is emotional, and makes lives better. Good design is human-centred.

And I believe that anything can be designed.

I have been evolving these beliefs in different organisations, in design agencies, as a freelancer, and in large corporate organisations, across different industries and in consumer and business to business environments. The one thing that has always remained constant is people.

I believe that understanding people is the key to making improvements to what already exists, and identifying where opportunities lie to create what doesn't. I believe that understanding people helps make projects deliver faster and with better results.

Say hello

Here’s some of what i've been up to lately

Started MITN, a venture studio in partnership between Josephmark and Business Models Inc. — Started **MITN**, a venture studio in partnership between **Josephmark** and **Business Models Inc.**

Launched AVVA, a SaaS startup based on an algorithmic tool for evaluating likelihood of venture success. — Launched **AVVA**, a SaaS startup based on an algorithmic tool for evaluating likelihood of venture success.

Launched LEO, a social networks analytics business helping conferences are large communities understand their audiences better. — Launched **LEO**, a social networks analytics business helping conferences are large communities understand their audiences better.

Digital Product Strategy for Josephmark, helping companies from first time founders to ASX listed companies to design, build and launch digital ventures. — Digital Product Strategy for **Josephmark**, helping companies from first time founders to ASX listed companies to design, build and launch digital ventures.

Working in a global role in Vodafone's B2B headquarters, I led customer research, designed target state journeys and managed the implementation of them across 19 countries, and played a lead role in the ongoing customer centric mindset shift. — Working in a global role in **Vodafone's** B2B headquarters, I led customer research, designed target state journeys and managed the implementation of them across 19 countries, and played a lead role in the ongoing customer centric mindset shift.

I worked with Bupa to conduct ethnographic research and future state design. I went on to work on customer experience strategy and business transformation projects across the company's Australia & New Zealand market unit. — I worked with **Bupa** to conduct ethnographic research and future state design. I went on to work on customer experience strategy and business transformation projects across the company's Australia & New Zealand market unit.

Florentzos is the design studio of Peter Florentzos. Specialising in graphic and visual design, I worked on a number of projects as designer, while also managing the studio's operations. — **Florentzos** is the design studio of Peter Florentzos. Specialising in graphic and visual design, I worked on a number of projects as designer, while also managing the studio's operations.

Bureau^Proberts are a premier architecture firm in Brisbane. I designed a range of corporate office furniture as part of a new product-centred venture and sub-brand for the firm.

teaching

I guest lecture at Berghs School of Communication on design & strategy related topics. — I guest lecture at **Berghs** School of Communication on design & strategy related topics.

I created a series of Design Methods videos for a design thinking course at Karolinska Institutet. — I created a series of Design Methods videos for a design thinking course at **Karolinska Institutet**.

I have taught at QUT for several years in classes such as Product Usability (Ergonomics), New Product Development (Innovation), Collaborative Design and many others.

Stockholm School of Entrepreneurship asked me to deliver a series of morning seminars and a weekend workshop on varying Design Thinking and Product Strategy methods. — **Stockholm School of Entrepreneurship** asked me to deliver a series of morning seminars and a weekend workshop on varying Design Thinking and Product Strategy methods.

public speaking

SingularityU Nordic Summit Helsinki 2019 Connecting Humans at Scale using Technology — **SingularityU Nordic Summit Helsinki 2019**
Connecting Humans at Scale using Technology

SingularityU Nordics Stockholm 2019 A systems approach to hacking the circular economy — **SingularityU Nordics Stockholm 2019**
A systems approach to hacking the circular economy

Product Tank Stockholm 2018 Distributed Teams — **Product Tank Stockholm 2018**
Distributed Teams

Creative3 Forum Brisbane 2013 Design In Disguise — **Creative3 Forum Brisbane 2013**
Design In Disguise

DESIGN COMMUNITY

Design Sweden 2018 - Present Board Member — **Design Sweden 2018 - Present**
Board Member

Design Institute of Australia Queensland Branch 2012 Councillor — **Design Institute of Australia Queensland Branch 2012**
Councillor